An innocent worker was brutally beaten by a drunken thug who tumbled into a shop stand after threatening him.
Boozed-up Scott Wilson fell into a display of Daz washing powder in the store on May 20 then picked up a metal pole and whacked shop assistant Mark Beveridge with it.
Mr Beveridge managed to wrestle the weapon from Wilson but was then battered by a series of brutal punches.
Wilson, a 30-year-old labourer, of Gateshead, had consumed 12 cans of Carling and a bottle of cider at the beach, Chronicle Live reports.
Newcastle Crown Court heard it was between 10.15 and 10.30pm on May 20 when Wilson went into the One Stop shop, in Sunderland.
He told Mr Beveridge and his colleague that he had been robbed of his keys, money and mobile phone and said he was not from the area and asked that they get him back to his home area.
Mr Beveridge tried to help by speaking to Wilson's friend on the phone, in an effort to explain where the shop was.